// free library
Hook templates that
actually work.
50+ structural patterns behind real viral Instagram and TikTok hooks, organized by niche. Pick a template, fill in your topic, ship it. No signup needed.
10 templates
Food creators
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10 templates
Fitness creators
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10 templates
Finance creators
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10 templates
Business creators
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10 templates
Parenting creators
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8 templates
Beauty creators
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8 templates
Fashion creators
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8 templates
Travel creators
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8 templates
Real estate creators
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8 templates
Tech creators
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8 templates
Gaming creators
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8 templates
Comedy creators
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8 templates
Education creators
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8 templates
Mental health creators
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8 templates
Relationship creators
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8 templates
Pet creators
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8 templates
DIY and home creators
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8 templates
Photography creators
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8 templates
Music creators
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8 templates
Small business creators
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// why these hooks
Generic hooks die in the first second.
Every template here is a real structural pattern — direct accusation, specific number, vulnerable confession — not a generic “{TOPIC} you didn't know about”. They work because they break the scroll pattern with stakes specific enough that viewers pause.
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