What ViralAri does.
Nine things, each built to remove one specific problem creators bring us. The problem comes first on every card, so you can skip the ones you don't have.
Your story hooks posted with warm, narrative captions get 2.34× more engagement than direct approaches.
Posts pulling 2× their weight
- 100Got to hit the yellow carpet for the first ever #snappys and it felt like such a full circle moment for me
- 61Met my best friend when I first moved to Tampa from Boston in 4th grade. I was sooooo mad at my parents for making me move
- 38In the midst of me working to get back to “myself” post partum — trying my best to find the perfect balance of work, family
What your top posts have in common
- 01+134%Story openings beat headlinesPosts that open with a personal moment outperform list-style intros by 2.3×.
- 02+78%Warm captions, not direct CTAsCaptions that read like a voice note score higher than ones that ask for the comment.
- 03+82%Tue/Thu evening windows7–9pm posts on Tuesday and Thursday lift 1.8× over the channel median.
- 04−38%Hashtag stuffing drags reachMore than 8 hashtags correlates with a 38% engagement drop. The algorithm sees it as spam.
For: advice for women in their early 30s
- 0192I'm 32 and the one thing nobody told me about this decade is that it's not about having it figured out.
- 0287If you're 30 and feeling behind, it's because you're comparing your chapter 3 to someone else's chapter 12.
- 0384The advice I wish someone gave me at 31 isn't on any podcast. It's the one I'm about to give you.
When the audience scrolls
Hook intelligence
Every post's spoken hook gets transcribed and classified. Question, contrarian, listicle, story, vulnerable, authority, pattern interrupt - we name the type and score the strength. You see which hook types pull on your channel and which fall flat.
- Verbatim transcript of the first 10 seconds spoken on every reel
- On-screen text overlay extracted from the first 3 seconds
- Hook strength score 0-100 based on opening attention and re-watch potential
- Hook type classification across 10 categories
Pattern detection
We compare your top 10 winners against your bottom 10 underperformers and surface 5 to 8 channel-wide patterns. Posting times, content formats, hook types, caption structures, emotional registers, all named, ranked by effect size.
- Headline insight in plain English ('your talking-head giveaway videos posted Thursday evening run 6.4x baseline')
- Time-of-day heatmap from your real posting history
- Per-pattern confidence scores so you know which to trust
- Linked example posts so you can verify every claim
What's shifted on your channel
We re-sync your channel every night and diff the last 30 days against the prior 30. Followers, engagement rate, median views, posting hour, hook style — all surfaced as period-over-period changes so you see what's moving without staring at static charts.
- Follower delta (signed % change + absolute count, captured every sync)
- Engagement rate and median-view shifts across the window
- Best posting hour drift — when your audience's timing changes
- Rising hook style: which of your own techniques is gaining share
What your channel is worth, per post
Industry-anchored sponsored-post pricing for your channel. We take your followers, engagement rate, and niche, run them through the same formulas brand-deal databases use, and hand you a defensible range to anchor on when a brand DMs asking your rates.
- Per-format ranges: Reel, Carousel, Story, UGC bundle
- Adjusted for your engagement rate vs the platform-typical band
- Niche multiplier (finance/B2B premium, gaming/comedy discount, etc.)
- Plain-English rationale you can paste into the brand reply
Voice fingerprint
We extract the phrases, openers, sentence rhythms, and rhetorical moves only you use. The fingerprint then seeds every hook generation so output reads like a good day of yours, not like generic AI.
- Common openers and closers pulled from your captions and transcripts
- Go-to rhetorical techniques (specificity, vulnerability, contrarian framing)
- Themes and topics you return to across the channel
- Per-channel voice profile, separate for IG and TikTok
Why it worked, why it didn't
Sonnet writes a per-post narrative for your top 10 winners and bottom 10 underperformers. Specific factors, not generic feedback. Linked side-by-side with classification, performance index, and lift vs baseline.
- Multi-paragraph 'why it worked' narrative on top winners
- Mirror narrative on underperformers, calling the specific failure modes
- Compare any two posts side-by-side with factor-by-factor diff
- Performance index that scores each post against its own peer cohort
Hook generation, in your voice
Tell us what you're filming. We generate 8 hook drafts using your winning patterns as the seed and your voice fingerprint as the style. Every output ships with a predicted score and reasoning.
- Spoken hook + suggested on-screen overlay per draft
- Predicted score and matched-pattern reasoning per hook
- Tone, length, and platform options
- History of every generation, with one-click rewrites
Caption drafts, written in your voice
Five caption directions per topic, each with a niche-tight hashtag set and an intentional call-to-action. Driven by the same voice fingerprint and seeded with the captions your channel has actually won with.
- 5 drafts per generation — short, medium, or long body
- 6–12 niche-tight hashtags per draft (no #fyp, no #love)
- CTA varies across the batch: question, save, share, or stand-alone
- Emoji register controls so the output matches your channel's tone
Honest about the limits
Instagram doesn't expose retention curves on reels or impressions on carousels. We tell you that, in plain English, instead of inventing fake retention scores. The numbers we show are real, the inferences are clearly flagged.
- Reels are scored on engagement per view, carousels on engagement per follower
- Each post is only compared against other posts of its own type
- Patterns flagged with confidence scores so you don't over-index on noise
- Caveats called out when the sample is too small for a claim to hold
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